The Pill

Ethical Team drives positive change through media outreach, capacity building, advocacy, creative communications, strategic counsel, partnership building and sustainable business intelligence. We help companies and organisations communicate their authentic brand stories whilst championing social equity and environmental balance.

Modern societies and the businesses that thrive within them are living beyond their means: systemically, materially and financially. In addition, boardrooms and senior industry executives across the globe are being held to account for their sustainability, ethics and social contribution. Alongside the rise in corporate whistleblowers, we’re entering an era of transparency as shareholders demand a new model of enlightened and adaptive governance to embrace, and reconcile, both commercial and sustainability realities into one, seamless funnel of action.


But few businesses can afford the luxury of a comprehensive team with the depth and breadth of expertise required to face these daily challenges as part of their internal resource.


To that end, Ethical Team offers a fluid, agile and dynamic ‘outside-in’ solution – The Pill in three forms: SMART, ACTION and LIVE. On the one hand, we’ve never had it better – first world problems of the management of ‘plenty’ point to a highly evolved consuming society… Read more



  • PETITION: Make crisp packets recyclable!

    We call upon Walkers and other manufacturers to change the materials for their packets to one which is recyclable or even more preferably a non-plastic environmentally

  • Ethical Team Provide Launch PR...

      Sustainable business visionary Marga Hoek launches The Trillion Dollar Shift at Davos with the help of the Ethical Team “I firmly believe both business and

  • Ethical Team Launch Circular Economy...

    Circle Economy, an Amsterdam-based social enterprise established to accelerate the transition to a circular economy, launched a groundbreaking report at the World


Inspiring Sustainable Business


Our case studies give you the chance to take a closer look at some of our work. See the challenge that were laid down to us by our clients, understand our way of thinking and then make your own mind up on the solution we offered.


A snapshot of the services and solutions offered by Ethical Team, click through for more details on Smart, Action and Live.

  • Expert Communications Consultancy
    From strategic counsel to media relations and PR that delivers results. We offer a range of marketing skills that can address most challenges.

  • Creative Campaigns – We can bring your cause related marketing alive by producing hard hitting integrated campaigns. We’ll ensure our work mobilizes opinion and creates ‘conversations for action’.

  • Sustainable Events – to bring together and celebrate joined up ethical and sustainable thinking and doing – forums, workshops, book launches, press launches and awards.

Meet the Team

We’re an independent team of communications professionals capable of creating powerfully persuasive campaigns that can inspire change. Together we offer a unique blend of sustainability and ethical knowledge, marketing experience and entrepreneurial enthusiasm. We work with organisations of any size and at different stages through leadership, education, transformation, inspiration and disruption. Sometimes it’s about deep analysis and insights, sometimes about winning hearts and minds.

Iain Patton

Oliver Wagg

Alex Carr


Eskil Hardt
Film Producer Associate Denmark + EMEA


Would you like to become one of our independent Associates? Our consultancy runs on the most valuable ‘Green’ resource of all. People. A team located around the world capable of creating powerfully persuasive campaigns that can inspire change. Together we offer a unique blend of sustainability and ethical knowledge, marketing experience and entrepreneurial enthusiasm.


Please send your brief through or request our own briefing template to help you. In addition we’re always here as ethical and environmental ambassadors to provide advice and connect people and organisations wherever possible.


Talk to Iain on +44 (0) 7956 430 543 . Alternatively email us at: hello


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