ASSOCIATE CRISIS COMMUNICATIONS & MEDIA TRAINING CONSULTANT 

Tim Reid (MCIPR) is a PR and crisis comms specialist and former journalist who spent nearly 20 years as a political correspondent covering events at Westminster and further afield, interviewing Prime Ministers, Presidents, Secretaries of State, and scores of cross-party politicians.

As a senior BBC News correspondent, Tim reported for all BBC TV and radio news programmes, including BBC Breakfast, the Ten o’ Clock News, the Today programme, BBC World Service, and BBC online. He covered the London bombings, reported from Brazil and Brussels, and presented programmes.

Tim began his journalistic career in newspapers in Scotland, where he reported for both tabloid and broadsheet publications including The Herald, Scotsman, Daily Record, Daily Mirror, and The Sun.

After leaving the BBC, Tim spent just over two years as Director of Communications for leading environmental law group, ClientEarth, where his comms strategy took the group’s media mentions from 2,000 per year to 16,000 in less than 24 months.

Tim now handles media relations for a range of global businesses in the environment and tech sectors and uses his extensive experience as a broadcast journalist and communications professional to train senior leaders how to present themselves and their organisations to best effect and to excel under media scrutiny.

As a crisis communications specialist, Tim uses his journalistic expertise to ensure that organisations are best placed to weather a PR crisis. Skilled at drafting a crisis comms plan and devising key messages, he is able to predict the questions which you’ll be asked, and the responses you should give to protect your, and your organisation’s, reputation as much as possible.

Key issues:  Environment, climate change, climate politics, sustainability, technology, clean tech, hydropower, bereavement.

Key expertise:   Media relations, public relations, crisis communications, UK politics, broadcast, journalism.

Tim still thinks like a journalist which helps PR clients understand what a reporter is looking for.