Eco-Centricity | Understanding supply chains, commodities, traceability and transparency
Partnering with a specialised communications consultancy like award-winning Ethical Team PR can be transformative and support your in-house team. Ethical Team PR has experience with many ISEAL certifications and standards, including the Rainforest Alliance, Better Cotton, ResponsibleSteel, UEBT, and UTZ. We understand. that in today’s media landscape, a brand’s sustainability story isn’t just a nice-to-have – it’s a critical business asset.
Ethical Team’s global team of expert communicators and storytellers helps purpose-driven brands drive positive change through every sector by turning their sustainability efforts into powerful news narratives. With journalism, PR, and integrated marketing backgrounds, we help companies and organisations communicate their authentic brand stories while championing social equity and environmental balance.
Whether it’s outsourcing your media function, crisis communications planning and strategic support, responding to journalist enquiries, media training, developing tailored media databases, media monitoring, placing opinion editorials, writing reports, blogs or press releases or brand insight workshops – our finger is always on the pulse of the sustainability news agenda with our extensive global network of media advocates.
Our in-depth communications knowledge and experience also ensure we understand the nuances of sustainability and ethics and avoid producing ‘greenwash’ communications.
As passionate ethical advocates, we only work with trusted brands and partners committed to ensuring a more equitable, safe, and equal world for all. For our clients and ourselves, there’s not just money in common sense but humanity’s well-being and something infinitely more valuable: a future for us all.
Our comprehensive suite of services is tailored to amplify the voices of purpose-driven and responsible brands:
• Media Relations: Crafting stories resonating with journalists and securing valuable earned media coverage through our extensive global media contact database. Focused on responsible and sustainable business.
• Thought Leadership Campaigns: Develop opinion editorial campaigns and place your CEO or senior leadership at the centre of debates, thus shaping the trending news discourse.
• Strategic Counsel: Aligning your sustainability initiatives with core brand values and market positioning.
• Events and bespoke media opportunities: Placing speakers in the FT, Reuters, Economist and trade industry events, Inc. Award judging panels
• Brand Strategy: Weaving purpose into every aspect of your brand identity and communication.
• Crisis Communications: Navigating media challenges while staying true to your ethical commitments.
• News Distribution: Ensuring your positive impact reaches the right audiences through targeted channels.
• Sponsorship Opportunities: Identify and secure high-value sponsorships that align with your ethical values and enhance your brand’s visibility.
By leveraging these services, brands can turn their sustainability efforts into powerful narratives that resonate across all media types. This integrated approach boosts visibility and builds trust, loyalty, and long-term brand value with your members.
With expert partners like Ethical Team PR, purpose-driven brands can ensure their message cuts through the noise, reaching the hearts and minds of businesses, consumers, and stakeholders eager to make a difference.
We’re also a micro business, so we’re used to working with small in-house comms teams with small budgets, but we prefer 6-month retainers.
Contact Iain Patton, Managing Director, for an informal chat with your brief: hello @ethicalteam.com
Opinion editorials are a powerful tool for thought leadership, allowing experts to share unique insights, shape public debate, and establish credibility in their fields. By presenting informed, well-argued viewpoints, op-eds demonstrate a leader’s depth of understanding and influence on important issues. Working with experts to develop and place these pieces amplifies their impact, ensuring they are credible, timely, and targeted to the right audience. Collaboration with skilled professionals also helps refine messaging, making complex topics accessible and compelling. This strategic approach builds authority, enhances reputations, and positions organisations as trusted voices in their industries or communities.
A strong crisis communications plan is essential for any organisation to protect its reputation and maintain public trust during challenging times. In a crisis, misinformation and panic can escalate quickly, making it crucial to have clear, well-prepared responses. Working with experts to develop a robust plan ensures that the messaging is strategic, consistent, and capable of addressing diverse scenarios. Experts bring valuable experience managing high-stakes situations and advising on the best channels, timing, and tone. This proactive approach helps mitigate damage and enables a swift, organised response, showing stakeholders that the organisation is resilient and responsible.
A well-crafted PR communications and media relations strategy is vital for building a positive public image and fostering strong relationships with key audiences. It helps organisations communicate their values, manage their reputations, and connect meaningfully with the media. By planning strategically, organisations can ensure consistent messaging, take advantage of publicity opportunities, and address issues proactively. Working with PR experts is crucial for creating a plan that aligns with goals, audience interests, and industry trends. These professionals bring valuable insights, media connections, and experience in crafting compelling narratives, ensuring that the organisation’s messages reach the right channels effectively and resonate.
