Jackie Pedersen

Jackie Pedersen

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Jackie is a multi-talented PR and marketing professional with over 25 years’ experience in corporate, multinational, agency and consultancy roles.

Since studying fine art, becoming a photographer and a spell in an advertising agency she has held senior roles in companies and agencies in both business and consumer communications. Jackie also owned a conference business in the global healthy foods arena. Her experience spans a variety of sectors including: environmental and conservation, food and beverage, medical, architecture, technology, industrial and engineering.

In the environmental sector Jackie worked for the Catlin Arctic Survey, (expeditions led by Pen Hadow and Ann Daniels), the Catlin Seaview Survey, a global coral reef degradation investigation. She worked with WWT on a wide variety of projects including the Flight of the Swans, and has been deeply involved in planning for Sacha Dench’s paramotor journeys in the Round Britain Climate Challenge and forthcoming Flight of the Osprey.

Other organisations Jackie has worked for range from World Extreme Medicine to Alcatel Lucent, Cisco and Hewlett Packard.

Key issues:  Wildlife loss habitat destruction, negative human influence, animal welfare, ocean pollution, packaging, building on unsuitable locations, water supply, education.

Key expertise: Good at identifying good “stories” interpreting complex messages and presenting them in media-consumable ways. Strategic / tactical media and public relations, issues PR, events and conferences, crisis response, sponsorship, brand promotion, copywriting, design savvy. 

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On 14 July 2021

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