11 March 2016


The client:

Families Through Surrogacy, is a consumer-based non-profit organisation focused on bringing together surrogates, donors, intended parents and families to network, share their stories and stay informed about best practice in family-building arrangements. 

The brief:

Ethical Team provided PR, Communications & Media Consultancy for positioning and raising the profile of Families Through Surrogacy Conferences in the UK. 

The output:

Our remit was to establish a strategy for outreach, embrace the key issues in a sensitive manner and determined how best to communicate the key messages. We  developed the hierarchy of key messages and content to work with and targeted agreed stakeholder groups for maximum impact.

  • National broadcast coverage on BBC 2 Television on the Victoria Derbyshire Show and on I-player, online coverage through the BBC News network,  National DAB Radio and Web Broadcast with Gaydio
  • National broadsheet coverage in the Observer on Sunday and national online coverage in the Guardian featuring celebrity chef Yotam Ottelenghi as well as various parenting related blog sites.