Families Through Surrogacy, is a consumer-based non-profit organisation focused on bringing together surrogates, donors, intended parents and families to network, share their stories and stay informed about best practice in family-building arrangements.
Ethical Team provided PR, Communications & Media Consultancy for positioning and raising the profile of Families Through Surrogacy Conferences in the UK.
Our remit was to establish a strategy for outreach, embrace the key issues in a sensitive manner and determined how best to communicate the key messages. We developed the hierarchy of key messages and content to work with and targeted agreed stakeholder groups for maximum impact.
