PR Specialists, Story Tellers, Marketers, Journalists, Filmmakers.
After COVID-19, we’re now living in a new paradigm as more companies understand the benefits of purpose-driven business, which can benefit society, not just shareholders. Communicators’ creative skills and advocacy have traditionally been instrumental in launching and growing new products and ideas, helping deliver a higher living standard for millions.
But as an industry, we haven’t been half as clever in dealing with the bad stuff. Overconsumption of resources, pollution, and massive social inequality, alongside the growth we’ve helped create which has led to movements such as Black Lives Matter (BLM).
This was the basis for a small group of like-minded independent professionals to get together in 2012 and create a new kind of team—an ethical one made up of highly skilled communications associates who would work across borders and strive for a fairer, safer, and ‘greener’ world.
We called it the Ethical Team because we believe businesses and organisations need to embrace ethics before solely profit and understand that the natural capital we’re exploiting will run out one day. Today’s business leaders have a responsibility to future generations, now more so than ever. Ethics means embracing and embedding values to preserve our environment, stop climate change, safeguard habitats and prevent further species decline. It’s about providing a common-sense business approach based on long-term stewardship of the earth’s resources instead of short-termism.
We believe that the same creative brilliance, innovation, and advocacy that helped us enter the mire can help us emerge from it.
Above all, we’re also realists. For our clients and ourselves, there’s not just money in common sense but humanity’s well-being and something infinitely more valuable.
A future for us all.
WHAT THE CLIENT SAYS:
