ASSOCIATE BRAND AND COMMUNICATIONS STRATEGIST AND FACILITATOR – UK

Sally has worked with businesses and sectors of all sizes to maximise the use of insights in communications; she delivers brand and communication strategy, research and facilitation.

With over 20 years of experience in the communications sector and master’s level qualifications, Sally is adept at adapting her thinking and approach based on the specific brief in hand and pulling on her diverse portfolio of experience, which spans profit and not-for-profit. 

Sally has experience training teams in marketing and creative thinking,  facilitating and producing actionable outputs; an engaging senior-level brand and communications strategist, facilitator and trainer with vast sector experience, research and facilitation skills.

As a senior-level relationship builder, she works with agencies and clients directly to deliver clarity and support the best use of insights to meet their meaningful brand and communication objectives; Sally focuses on training and facilitation to help clients make the best use of insight and planning, developing brand strategy, creative messaging, insight direction, and delivering innovation and growth.

Sally strives to build meaningful connections and is collaborative and inclusive. She sets vital principles, using creative thinking to join brands with people, simplify problems and deliver impact, enabling collective thinking to deliver great work built on measurable and actionable insights.

Key issues: Broad sector experience including; not-for-profit, B2B, retail, FMCG, luxury and financial services, sustainable business, societal campaigns; behaviour change, inclusivity, diversity, equality, education, social enterprise, governance, public consultation, affordable energy, global health and wellbeing, human rights, responsible business and sustainability, technology – fintech and cleantech and ESG.

Key expertise: Defining brand purpose and brand values. Customer behaviour and insight focus. Training and workshop facilitation. Marketing, communications strategy and insight. Delivering end-to-end brand discovery and brand strategy and taking a team on a brand journey. Integrated strategy development across brand, retail, shopper, direct, CRM, ATL and media. Quantitative and Qualitative research and management of third parties.

Sally believes brand planning and strategy serve as the compass that guides purpose-driven brands, aligning their mission with meaningful actions and authentic messaging. It’s the art of translating purpose into a cohesive narrative that resonates with audiences, fostering lasting connections and driving positive impact.