17 April 2018


The client:

Circle Economy – offers practical, scalable implementation of the circular economy.

The brief:

Ethical Team provided PR, Communications & Media Consultancy for the launch of the Circularity Gap Report and generated media placements in mainstream European & US international media outlets in Davos on Tuesday 23rd January 2018.

The output:

Development of key messages, backgrounder and press release. Creation of tailored media list. Pitching to global media. Coverage in global press including Business Green, Ecobusiness, Edie and the BBC World Service to name but a few.

Example press links for published stories.