Director of Ethical Team. A passionate PR, media relations and communications professional with a track record of innovation, entrepreneurism, and creativity. Noted for amplifying stories and creating a voice for purpose-driven and cause-related brands and organizations. An extensive network of C-Suite influencers & amplifiers. Founder of 4 ‘green’ businesses. Social entrepreneur, climate crusader, sustainability communications specialist and Co-Founder of the coveted International Green Awards™ which operated from 2006-2012. Iain’s career in communication campaigns has spanned over 20 years from business-to-business, consumer through to institutions with a special focus on charities.
Iain’s remit is to amplify purpose-driven brands through top-tier media outreach and creative communications. Creating memorable global conversations for action across all platforms and channels, stakeholder engagement and strategic positioning for cause-related communications.
Iain has been accredited by Chartered Institute of PR, Chartered Institute of Marketing and the Institute of Environmental Management and Assessment.
Key issues: Global health, human rights, responsible business and sustainability. Plastic, waste, consumption and the circular economy. Technology – fintech and cleantech. Religion as means of communicating climate change. Animal welfare, biodiversity and environment.
Key expertise: Message development, media relations, public relations, corporate communications, stakeholder mapping, strategy, integrated communications and social.
Iain believes the debate going forward has to be centred around consumption and choice editing.