“Carrefour” and “Nature4Climate” Best Advertising Campaigns For 2019
Carrefour a French retailer and “Nature4Climate” from Britain’s Gripping Films were winners of the last cycle of the EthicMark® Awards for advertising and communications that “uplift the human spirit and society.” And Iain Patton, Founder and Managing Director of Ethical Team was once again part of the esteemed judging panel.
The EthicMark® Awards were founded in 2004 by sustainability pioneer and renowned futurist Hazel Henderson who is also the chair. They demonstrate the power of advertising and marketing campaigns to inspire, focus on global sustainability, human potentials and further both public and private legitimate interests. Winning campaigns uphold high standards of truth, integrity, responsibility, transparency and fairness, respecting diversity and refraining from behavioral manipulation, greenwashing, instilling fear or misusing brain science.
The For-Profit winner was the French department store Carrefour, which encourages a “Black Supermarket” showcasing small farmers’ varieties of nutritious local vegetables overlooked in mainstream food supplies and regulations.
The Non-Profit winner is “Nature4Climate” with Greta Thunberg and George Monbiot revealing how natural forests, eco-agriculture, coastal mangroves and wetlands can capture and reduce CO2 emissions causing climate change. This independent spot, produced by Britain’s Gripping Films, was supported by Conservation International, Food and Land Use Coalition and distributed by The Guardian.
“Truth and trust are vital to all markets and societies,” says Hazel Henderson. “Advertising influences media content—often mis-educating and misleading public opinion and choices. The EthicMark® Awards call media to higher standards”. Co-chair Rinaldo Brutoco, President, World Business Academy says “These Awards have raised the ethical bar for all ads on all media“. Ravi Chaudhry, famed Indian author, chair of the global Judges Panel, says “these are the Nobels for advertising”.
Steve Schueth , a member of the EthicMark® Awards Executive Committee and its Judges Panel, announced the winners at the 30th annual SRI Conference on Sustainable, Responsible, Impact Investing in Colorado Springs, CO, saying “The winners model the importance of ethics and a higher level of consciousness focused on the common good“. SRI Conference founder, George Gay emphasizes the positive impact of marketing to the sustainability mission of the investors and investment professionals the conference is designed to serve.
Distinct from other advertising and marketing awards, EthicMark® award-winning organizations are recognized for game-changing creativity of their message, the value of the product or service and the quality of the organization’s culture. This holistic standard ensures the integrity of the Awards and the esteem accruable to winners’ reputations. For further details see EthicMark® Awards