Case Study 6

April 17th, 2018

 

The client:

Circle Economy – The Netherlands | practical, scalable implementation of the circular economy www.circle-economy.com

The brief:

To provide PR, Communications & Media Consultancy for the launch of the Circularity Gap Report and generate media placements in mainstream Europe & US international media outlets in Davos on Tuesday 23rd January 2018.

The output:

Development of key messages, backgrounder and press release. Creation of tailored media list. Pitching to global media. Coverage in global press including Business Green, Ecobusiness, Edie and the BBC World Service to name but a few.

Example press links for published stories.

https://www.businessgreen.com/bg/news-analysis/3024966/davos-2018-leaders-urged-to-tackle-circularity-gap-in-world-resourceshttp://it-online.co.za/2018/01/23/our-world-is-just-9-circular/

http://tradearabia.com/news/REAL_335797.htmlhttps://www.duurzaambedrijfsleven.nl/recycling/26897/global-circularity-report-slechts-9-procent-van-onze-wereld-is-circulair

Report: The world is only 9 per cent circular

https://www.edie.net/news/5/Circular-economy-takes-centre-stage-in-Davos/

http://duurzaamheid.nl/artikel/publication/groei-in-de-circulaire-economiehttp://www.engineeringnews.co.za/article/urgent-need-to-recycle-reuse-natural-resources-report-2018-01-23/rep_id:4136

https://www.businessgreen.com/bg/news/3025083/davos-2018-modi-takes-aim-at-greed-based-consumption

http://www.rinnovabili.it/riciclo/circularity-gap-economia-circolare/

https://www.latribune.fr/entreprises-finance/industrie/energie-environnement/davos-les-leaders-mondiaux-appeles-a-moins-gaspiller-les-ressources-planetaires-765739.html

 

 

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