CASE STUDY 1

January 25th, 2015

Case Study Ecoplanet Bamboo

The client:

EcoPlanet Bamboo

EcoPlanet Bamboo Group is enabling a sustainable alternative for manufacturing industries that currently rely on the harvesting of natural forests for wood and fibre based products. A proven global leader in the development of commercial bamboo plantations, EcoPlanet Bamboo combines this global resource base with investment into technology that enables bamboo to be a superior fibre across multiple sectors, including textiles, pulp and paper, renewable energy and activated carbon. See www.ecoplanetbamboo.com

The brief:

Media relations, stakeholder engagement and experiential marketing. 

The output:

International media coverage in the US, Europe and Asia including press, online and broadcast. Brand alignment with a high profile celebrity endorsed event. Tactical exposure with key stakeholders. Sourcing of Bamboo material and timber for events.

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